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Picador
432 pages
Product Description
<P>The stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon</P><P>In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets. </P><P>Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford’s early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia’s eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest. </P><P>More than a parable of one man’s arrogant attempt to force his will on the natural world, <I>Fordlandia</I> depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford’s great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained. </P><DIV><I>Fordlandia</I> is a 2009 National Book Award Finalist for Nonfiction.</DIV>
Picador
432 pages
Amazon.com Review
<strong>Amazon Best of the Month, June 2009:</strong> Proving that truth can indeed be stranger than fiction, <em>Fordlandia</em> is the story of Henry Ford's ill-advised attempt to transform raw Brazilian rainforest into homespun slices of Americana. With sales of his Model-T booming, the automotive tycoon saw an opportunity to expand his reach further by exploiting a downtrodden Brazilian rubber industry. His vision, the laughably-named Amazonian outpost of Fordlandia, would become an enviable symbol of efficiency and mark the Ford Motor Company as a player on the global stage. Or so he thought. With thoughtful and meticulous research, author Greg Grandin explores the astounding oversights (no botanists were consulted to confirm the colony's agricultural viability) and painful arrogance (little thought was paid to how native Brazilians would react to an American way of life) that hamstrung the project from the start. Instead of ushering in a new era of commerce, Fordlandia became a cautionary tale of a dream destroyed by hubris. --<em>Dave Callanan</em> <br /><br /> <h2>Take a Closer Look at Images from <i>Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City</i></h2>(Click on images to enlarge) <TABLE cellPadding=15 Width="100%" border=0><TBODY><TR align="center" valign="top"> <TD width="33%"> <IMG src="http://g-ecx.images-amazon.com/images/G/01/books/macmillan_gms/fordlandia-27-2.jpg" border=0><br>A sketch of the opera house in Manus,<br/>Brazil (aka. "the tropical Paris")</TD> <TD width="33%"> <IMG src="http://g-ecx.images-amazon.com/images/G/01/books/macmillan_gms/fordlandia-90.jpg" border=0><br/>An Amazonian family<br/>employed in the rubber trade</TD> <TD width="33%"> <IMG src="http://g-ecx.images-amazon.com/images/G/01/books/macmillan_gms/fordlandia-page129-2.jpg" border=0><br />Ford executives on the <br/>deck of <i>The Ormoc</i> en<br/>route to the Amazon</TD> </TR><br/><br/> <TR align="center" valign="top"> <TD width="33%"> <IMG src="http://g-ecx.images-amazon.com/images/G/01/books/macmillan_gms/fordlandia-139-2.jpg" border=0><br/>Workers clearing the rainforest<br/>before construction can begin</TD> <TD width="33%"> <IMG src="http://g-ecx.images-amazon.com/images/G/01/books/macmillan_gms/fordlandia-214.jpg" border=0><br/>Mundurucú mission children<br/>with German nuns</TD> <TD width="33%"> <IMG src="http://g-ecx.images-amazon.com/images/G/01/books/macmillan_gms/fordlandia-281.jpg" border=0><br/>A Lincoln Zephyr stuck<br/> in Fordlandia mud</TD> </TR><br/> <TR align="center" valign="top"> <TD width="33%"> <IMG src="http://g-ecx.images-amazon.com/images/G/01/books/macmillan_gms/fordlandia-274.jpg" border=0><br/>Fordlandia's Riverside Avenue<br/>near the Tapajós River</TD> <TD width="33%"> <IMG src="http://g-ecx.images-amazon.com/images/G/01/books/macmillan_gms/fordlandia-350.jpg" border=0><br/>Ruins of Fordlandia's powerhouse</TD> <TD width="33%"> <IMG src="http://g-ecx.images-amazon.com/images/G/01/books/macmillan_gms/fordlandia-350-B.jpg" border=0><br/>Ruins of the sawmill<br/>at Iron Mountain</TD> </TR> </TBODY></TABLE> <br><br><hr noshade="true" size="1" class="bucketDivider" />